Furry Family is a group of active dog owners who love their pets. What they have in common, apart from their dogs, is that they like to exercise, take care of themselves and eat good and healthy food. Climate compensation as far as possible is a matter of course for them, just like carefully examining what they put into themselves. On several occasions, the question has come up at the dinner table, how is it that they themselves are so careful about living healthy, but that they have not reflected on what they feed their dogs?

They therefore sat down and began to review the contents of the dog food of the largest dog food manufacturers. It was a terrifying read. Several of the leading brands have low energy values ​​and with a low meat content from animals outside the EU where animal legislation is low. The rest of the ingredients are various additives and cheap fillers such as grains and vegetable by-products. They quickly learned that dog food today is therefore of very variable quality and it is difficult to know what their dog ​​is getting.