A WORLD OF FRUIT, MILK AND SWEETNESS, FRAGRANCES AND DELICIOUS TEXTURES.
milk_shake® is the product range that contains the benefits of nature to offer specific solutions for all hair types. Naturally-derived ingredients such as milk and yogurt proteins and fruit extracts enhance the natural beauty of hair.
z.one concept™
A company
built on dream
z.one concept™ was founded in 1999 by Ivano and quickly became an important player in the professional hair fashion sector, ranking high within the Italian and international markets.
z.one concept™ is based on the values of Made in Italy products and the craftsmanship of Italian products combined with an international and multitasking spirit.
z.one concept™ products encapsulate innovation, trends and excellent performance, but that’s not all: the brand also offers professional consultation services tailored to each client.
The company’s personality is clear cut and renowned: its ultimate goal is the search for the highest quality, combined with creativity and a flair for the latest fashion trends.
Once you try milk_shake® you won't want anything else
Natural beauty without compromise
/ High-tech Made in Italy formulas rich in plant-based and organic ingredients that are mostly sulphate, paraben and sodium chloride free.
/ each active ingredient is selected for its action and lasting effect on the appearance of the hair, for a result of maximum weightlessness, vitality and shine.
Colour
whipped
cream
play with your hair
colour
curl passion
The solution to define the beauty of wavy and curly hair.
curl passion shampoo
Suitable for all hair types, it cleanses hair conditions hair gently and deeply, giving softness and manageability. It helps to keep curls bouncy and defined. Paraben & SLES free.
curl passion conditioner
Suitable for all hair types, it gives softness and manageability without weighing the hair down. It contributes to achieving elastic, supple and long-lasting curls. Paraben free.
curl passion mask
It nourishes and hydrates curly hair and reduces frizz, helping to improve the hair’s appearance. Paraben free.
curl passion leave in
The ideal leave-in spray treatment to give softness and manageability. It helps to keep curls elastic, supple and long-lasting. Paraben free.
curl passion perfectionist
Styles and tames curly hair while giving definition. Banishes frizz, for soft, shiny, defined curls. Paraben free.
curl passion defining gel
Delivers flexible hold for defined, radiant curls with natural movement. Protects hair against humidity and smoothes and seals the cuticles while banishing frizz, for supple, defined curls. Perfect for diffuser drying. Paraben free.
curl passion enhancing fluid
The ultra-light formula doesn’t weigh hair down and guarantees shine and definition. Perfect for blow-drying with a brush or diffuser. Paraben free.
curl passion curl shaper
Perfect for creating separate, defined curls. It enhances the natural shape of curls and guarantees and perfects softer waves. The special formula eliminates frizz and protects colour, leaving hair radiant. Paraben free.
curl passion primer
Detangles and hydrates curls while sealing the cuticles. It facilitates the styling of the curls which last longer, leaving the hair soft and shiny. It can also be used the day after styling to revive curls. Ideal for blow-drying with a brush or diffuser. Paraben free.
Experience beauty
naturally
sun & more
A complete range of highly efficient sun care products for hair and body.
bi-phase leave-in conditioner
A leave-in conditioning spray that protects hair exposed to sun, salt and chlorine.
crackling mousse
A crackling foam with aloe vera and liquorice extract that hydrates and refreshes the skin after sun exposure. The “crackling” technology refreshes the skin as well as facilitating the quick absorption of the active ingredients.
all over shampoo
A ‘two-in-one’ cleansing and soothing formula for hair and body, ideal after swimming in the sea or pool, or year- round, to leave skin soft and protect hair from the lightening and dehydrating effects of the sun.
beauty mask
Intensive nourishing and conditioning mask for hair to be used after shampooing to soothe the damaging effects of the sun, salt, wind and chlorine.
incredible milk sun & more
A spray mask with 12 cosmetic benefits and with UV filters, to give all the necessary elements to protect hair during the summer. No rinse formula.
sensual lotion
Protects and hydrates skin, for a long-lasting tan. It counteracts the dehydrating effects of the sea, sun and swimming pool, improving the radiance, firmness and elasticity of the skin.
sunscreen milk SPF 30
A light and soothing formula that is easy to distribute and quickly absorbed.
To give substance to desire and value to every result.
icy blond
The special black pigment contained within the new milk_shake® icy blond range is ideal for very light blond or platinum blond hair.
icy blond shampoo
Cleanses hair gently with a specific black pigment that counteracts yellow or orange tones in blond or lightened hair, giving ash tones.
icy blond conditioner
Formulated with a specific black pigment, it gives hair softness whilst counteracting yellow or orange tones in blond or lightened hair, giving ash tones. Milk proteins restructure the hair deeply, giving hair a healthy, vibrant appearance.
For hair that shines
with all the well-being and beauty of youth
cold brunette
The blue pigments contained in the new milk_shake® cold brunette range is ideal for natural or colour-treated brown, light brown or dark blond hair
cold brunette shampoo
Specific shampoo for brown hair. Cleanses hair gently with a special blue pigment developed to remove warm tones – red/orange – from brown hair. Milk proteins restructure the hair deeply, giving hair a healthy, vibrant appearance.
cold brunette conditioner
Formulated with a special blue pigment, it gives hair softness and removes warm tones – red/orange – from brown hair. Milk proteins restructure the hair deeply, giving hair a healthy, vibrant appearance.
Discover milk_shake moisture plus for hydrated, healthy hair that is full of life
moisture plus
Maximum hydration for visibly younger hair.
moisture plus shampoo
A delicate shampoo that gives softness and manageability to dry hair, maintaining the hair’s optimal moisture balance. It contains organic papaya extract, Integrity 41® and hyaluronic acid with an anti-aging action, as well as protecting hair colour. Paraben and sles free.
moisture plus conditioner
Gives softness and manageability to dry hair, maintaining the hair’s optimal moisture balance. It contains organic papaya extract, Integrity 41® and hyaluronic acid with an anti-aging action as well as protecting hair colour. Paraben free.
moisture plus whipped cream
Ideal to give softness and manageability to dry hair, maintaining the hair’s optimal moisture balance. Leaves hair soft, shiny and healthy. It contains organic papaya extract, Integrity 41® and hyaluronic acid with an anti-aging action as well as protecting hair colour. Paraben free.
moisture plus lotion
A concentrated lotion that gives softness and manageability to dry hair, maintaining the hair’s optimal moisture balance. Leaves hair visibly healthy, soft and shiny. Contains organic papaya extract, Integrity 41® and hyaluronic acid for colour protection, with an anti-aging action. Paraben free.
Style shape and colour contrast
colour care
Protective treatments for colour-treated hair.
colour maintainer shampoo
Gentle cleansing shampoo to maintain the beauty and vitality of colour-treated hair. Contains milk proteins for
deep restructuring of the hair and the exclusive ingredient Integrity 41® to improve colour stability.
colour maintainer conditioner
Hydrating, protective and detangling conditioner for colour-treated hair. Milk proteins help to condition and
restructure hair while the exclusive ingredient Integrity 41® improves colour stability, leaving the hair soft and shiny.
deep conditioning mask
A formula created to improve long-lasting colour stability with a concentrate of specific active ingredients such
as milk proteins, Integrity 41® and quinoa proteins. Gives consistency and structure for deep protection. Leaves
hair soft and shiny, strong and light. Paraben free.
Long lasting waves and defined curls
integrity
Nourishing treatments for radiant, healthy hair.
fibre sealant / fase b
Its specific formula seals and compacts the cuticle with a film-forming action, leaving hair regenerated and shiny.
Contains naturally-sourced proteins and amino acids that restore that hair’s natural components.
rebuilder
A treatment containing naturally-sourced keratin, proteins and amino acids that penetrate into the hair fibre, restoring the hair’s natural components. This treatment, when applied under a heat source, deeply nourishes damaged hair without weighing it down.
nourishing muru muru butter
A unique nourishing blend for a deep treatment. Leaves hair soft, nourished and lustrous immediately after the first application. Paraben free.
repairing hair lotion
Concentrated repairing protein treatment with amino acids to restructure and strengthen damaged and chemically treated hair, leaving it soft and shiny. With organic muru muru butter to condition and nourish the hair.
incredible oil
A film-forming leave-in treatment formulated to protect hair from the heat from blow-drying, straightening and other stress factors that weaken the hair. It gives nourishment, detangles and helps seal the cuticle to counteract and prevent split ends, leaving hair incredibly shiny, manageable and light.
integrity intensive treatment
A specific formula with organic muru muru butter for all hair types that nourishes deeply and eliminates frizz,
leaving hair conditioned, manageable and extremely soft and radiant. Paraben free.
nourishing conditioner
Specifically formulated to condition and nourish all hair types. With organic muru muru butter to condition and
nourish the hair. Paraben free.
nourishing shampoo
Its formula with organic muru muru butter cleanses gently, nourishing and conditioning the hair instantly, eliminating frizz, leaving hair soft and radiant. Sulfate & paraben free
leave in
A leave in treatment containing naturally-sourced keratin, proteins and amino acids with hyaluronic acid that has a deep hydrating action. Gives strength and consistency to the hair without weighing it down and improves manageability.
Do you believe in love at first sight?
colour whipped cream
Give your hair delicious colour tones with new coloured whipped creams!
silver shine
Professional line designed to neutralize the unwanted yellow reflection typical of blonde, lightened and gray hair.
silver shine shampoo
Delicate cleanser, contains a specific violet pigment capable of counteracting the yellow reflections of natural or lightened blonde, gray or white hair. It is also enriched with organic berry extracts and milk proteins, for shiny, soft hair full of vitality. Sles free.
silver shine light shampoo
Delicate cleanser, neutralizes with calibrated action and balanced results the unwanted yellow reflections typical of white, grey, blond and lightened hair, even when pale, thanks to a specific violet pigment. It is also enriched with milk proteins and organic fruit extracts, for shiny, soft and full of vitality hair. Sles free.
silver shine conditioner
Formulated with a special pigment that neutralizes unwanted yellow and golden reflections typical of white, grey, blonde and bleached hair. Leaves hair conditioned, soft and full of vitality. Contains milk proteins, organic fruit extracts and Integrity 41® to condition hair while maintaining water balance and preserving color integrity. Paraben free.
silver shine whipped cream
Neutralized yellow tones and softly treated hair in a single solution: the special violet pigment and organic berry extracts combine with milk proteins and Integrity 41® to preserve the integrity of the color, counteract unwanted yellow reflections and promote combability, softness and shine of blond, lightened, white or gray hair.
Frizzy Hair
For those who dream of humidity-proof hair, fighting frizz is a challenge, especially if the hair is porous. Eliminating frizz is possible with specific products that protect and define the hair, making it silky and shiny.
amazing curls & waves
Defined and frizz-free curls and waves. It gives a natural, voluminous and weightless finish, without leaving heavy residue on the hair. The special polymers in the formula have a film-forming action that protects hair colour. It eliminates frizz and protects hair from humidity. Its memory effect enhances the hairstyle, making it last longer. Ideal for wavy styles using straighteners or tongs.
amazing
A pre-styling spray capable of eliminating frizz with a long-lasting result. The special polymers within its formula
are heat-activated, creating a film-like effect over the hair that protects hair from humidity, protects hair colour
and maintains the hairstyle for longer. Its formula, enriched with fruit extracts, gives a shiny, glossy finish with a mirror-like effect. It reduces drying time, protects from heated styling tools, doesn’t leave residue and doesn’t
weigh the hair down.
thermo-protector
An ultra-fine formula created to protect the hair fibre from the heat of blow-drying, straightening irons and curling
wands. The formula should be sprayed at 20-30 cm from clean, damp hair, from root to tip, creating an invisible
film over the hair that prevents split ends, breakage and damage, as well as reducing drying time.
let it shine
This super fine mist leaves hair soft and shiny without weighing it down. Does not give hold. Suitable for all hair
types, it keeps static in check and has a thermo-protective action.
smoothing cream
A styling cream formulated to smoothen the cuticle, protect the hair during blow-drying, and give natural support. Keeps hair smoother for longer and counteracts frizz. Leaves hair soft and shiny without unwanted residue.
Normal Hair
Normal hair needs constant care with delicate and nourishing products that enhance its shine so that it continues to appear healthy and strong.
braid cream
A light and flexible cream, ideal for creating braids and knots.
braid lotion
A light and flexible lotion for the hair that is perfect for creating braids and knots.
braid grease
Gives a touch of shine and is ideal to create perfect separations, braids and knots.
freehand paste
A paste with an elastic and stretchy texture to manipulate the hair and create and define an infinite array of styles.
Contains organic fruit extracts, quinoa and milk proteins, Integrity 41® and a UV filter to protect hair.
design wax
A water-based formula with a light modelling effect, giving a touch of shine and flexible definition to hair.
With organic fruit extracts, quinoa and milk proteins, Integrity 41® and a UV filter, it leaves hair defined and shiny.
fixing paste
Gives texture and structure to the style with strong, flexible hold. Its texture makes it easy to apply and workable.
liquid styler
A versatile styling fluid, ideal to create definition and soft, flexible hold with a memory effect. Suitable for all
hairstyles, to dry hair naturally, and for all hair types. Gives body, softness and shine.
shaping foam
Creates volume and shape, protecting the hair during blow-drying. Gives body and natural control with flexible
hold. For all hair types.
thermo-protector
An ultra-fine formula created to protect the hair fibre from the heat of blow-drying, straightening irons and curling
wands. The formula should be sprayed at 20-30 cm from clean, damp hair, from root to tip, creating an invisible
film over the hair that prevents split ends, breakage and damage, as well as reducing drying time.
medium hold gel
Gives hold to any hair style to create defined styles with a memory effect, giving incredible shine. Gives structure to fine hair and gives body and definition to curls with an anti-frizz effect. Quick to dry, it doesn’t leave any residue
on the hair.
blow-dry primer
Ideal to give hair greater body and texture. Its specific dispenser transforms the product into a soft foam that is easy to distribute evenly over the hair. It protects from heat, reduces drying time, helps hairstyles last longer and prevents colour-fading.
let it shine
This super fine mist leaves hair soft and shiny without weighing it down. Does not give hold. Suitable for all hair types, it keeps static in check and has a thermo-protective action.
strong eco hairspray
A hairspray with extra strong hold, it gives structure to the hair with exceptional shine. It protects hair from humidity and from external aggressors, maintaining the hair’s volume and style. Quick to dry, it is easily brushed out and does not leave residue on the hair.
strong hairspray
Strong hold hair spray formulated to give structure, hold and long-lasting style without taking away the hair’s natural movement. Gives hair body and shine without product build-up or residue. Contains a UV filter and quinoa proteins for greater colour stability over time, protecting treated hair for a vibrant, intense and shiny result.
medium hold hairspray
Medium hold hairspray that supports hair styles with a natural and flexible hold. Leaves hair full of body and
shiny, without product residue and without weighing the hair down. With a UV filter and quinoa proteins for colour
protection, protecting from the sun’s rays and environmental stress which cause colour-fading, for a more youthful
appearance.
dry shampoo
Ultra-fine mist formula with instant results. Gives the scalp a pleasant sensation of freshness and cleanliness without needing water, leaving hair light and without any product residue. Leaves hair looking cleaner for longer. With hemp seed oil, with nourishing properties for scalp and hair.
smoothing cream
A styling cream formulated to smoothen the cuticle, protect the hair during blow-drying, and give natural support. Keeps hair smoother for longer and counteracts frizz. Leaves hair soft and shiny without unwanted residue.
Fine Hair
Weightlessness and texture for thin hair that appears flat and lacking in volume. The secret is in formulas enriched with specific ingredients capable of guaranteeing body and maximum, long-lasting support.
texturizing cream
Particularly suitable for fine hair, when applied to dry hair it gives body, giving separation and control to hair strands
for creative and unkempt looks.
texturizing spritz
Bodifying formula with a matte finish that gives hold and creates “beach-effect” voluminous waves with shape control on all hair lengths. Contains selected active ingredients to protect the hair from fading and dehydration. Particularly suitable for fine hair.
shaping foam
Creates volume and shape, protecting the hair during blow-drying. Gives body and natural control with flexible hold. For all hair types.
powder pop
A weightless and light styling powder that is ideal to give volume with a matte finish.
Curly Hair
Curly hair needs special care and attention, it is more difficult to manage and needs products that are especially designed to detangle and define curls and waves without weighing them down. For this reason, choosing the most suitable product is essential for bouncy, frizz-free curls.
curl passion perfectionist
Styles and tames curly hair while giving definition. Banishes frizz, for soft, shiny, defined curls. Paraben free.
curl passion defining gel
Delivers flexible hold for defined, radiant curls with natural movement. Protects hair against humidity and smoothes and seals the cuticles while banishing frizz, for supple, defined curls. Perfect for diffuser drying. Paraben free.
amazing curls & waves
Defined and frizz-free curls and waves. It gives a natural, voluminous and weightless finish, without leaving heavy residue on the hair. The special polymers in the formula have a film-forming action that protects hair colour. It eliminates frizz and protects hair from humidity. Its memory effect enhances the hairstyle, making it last longer. Ideal for wavy styles using straighteners or tongs.
styling potion
Gives light support and an immediate conditioning effect to all hair types. Versatile and unique, it smoothens the cuticle of the hair, giving natural body.
curl passion curl shaper
Perfect for creating separate, defined curls. It enhances the natural shape of curls and guarantees and perfects softer waves. The special formula eliminates frizz and protects colour, leaving hair radiant. Paraben free.
Damaged Hair
The best remedies for brittle, stiff hair and split ends. Products rich in nourishing and restructuring ingredients that bring shine and softness, for hair that rediscovers its vitality.
thermo-protector
An ultra-fine formula created to protect the hair fibre from the heat of blow-drying, straightening irons and curling
wands. The formula should be sprayed at 20-30 cm from clean, damp hair, from root to tip, creating an invisible
film over the hair that prevents split ends, breakage and damage, as well as reducing drying time.